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Head of Content Optimization and Curation

Viaplay is all about creating moments that matter for our customers, may it be moments of joy, thrill, compassion or just moments of relaxation. To do this, we need to help our customers find content that will create this captivating experience and this is where the Head of Content Optimization will play a lead role.

Leading the Content Optimization & Curation team – being part of the Customer Experience & Insight department –  the main goal is ensuring that  Viaplay grows its customer base through satisfied customers. The Content Optimization & Curation team work with the core of Viaplay, film and series, and thrive to make the most out of all Viaplay content.

The challenge ahead

  • Set Content Optimization Strategies in regards to how Viaplay promotes content in an effective and attractive way in product (Viaplay.se/no/dk/fi).
  • Analyze and lead the internal process of aligning and coordinating internal stakeholders such as the Customer Experience, Commercial, Content, Partner and Product departments to ensure that the customers get suited films and series presented to them
  • Implementing a data-driven approach based on quantitative analysis in optimization and personalization of the product (Viaplay.se/no/dk/fi)
  • Identifying relevant customer target groups for acquired content in order to ensure we promote the content to the right target audience in the most inspiring and effective way
  • Align all aspect of Metadata (copy & imagery) in all Nordic languages
  • Ensuring that Viaplay presents content in an attractive and inspiring way on our sites (Viaplay.se/no/dk/fi) through relevant synopsis
  • Identifying trends, news or happenings that are timely and contemporary
  • Leading and be responsible for 6 site managers and 1 copywriter

What we are looking for

We are looking for a candidate with a high interest in movies and series combined with leadership and analytical capabilities. You have project management experience in leading and coordinating the work of many stakeholders in several departments as well as being result oriented and best friend with Excel. Verbal and image tonality is in your DNA. You are a peoples person with the ability to lead and inspire.

We think you have five years of experience of relevant roles including a strong digital/e-commerce experience.  You have a post-secondary education and strong English and Swedish skills.


We want to hear from you

We can offer you a strategic position within a growing organisation at the forefront of the digital media industry. You will be working in a creative and inspiring environment with a ‘start-up feel’ and the business know-how and financial backbone of the Nordic Entertainment family. We feel our culture is modern with a relaxed atmosphere here at Ringvägen 52 where we want everyone to feel at home and we hope that you will too. If this feels like your kind of challenge, please apply and attach your CV and cover letter. If you have any questions you are very welcome to contact our recruiter Axel Olsson, axel.olsson@nentgroup.com


Viaplay is the leading online service for TV, film and sports in the Nordic countries. We offer the most popular TV series including Black List, How I met your mother and Empire, a vast international movie catalogue and a world-class selection of live sports events including Premier League, Champions League and NHL. Moreover we offer Viaplay Original Series including Veni Vidi Vici, Advokaten and Hassel. Viaplay is available on a wide variety of devices including desktop, smartphones, tablets, game consoles, Apple TV, Chromecast and smart TVs. Viaplay is a subscription and transactional video on demand services meaning that users can either purchase access to content through a monthly subscription or rent and buy movies.

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Nordic Entertainment Group

Ringvägen 52
118 67 Stockholm Directions 08-562 410 96

Our culture

We offer a creative environment with focus on ongoing development of a product aspiring to be in the forefront of digital user experience. Our ambition is to be the best company to work for in the digital industry. We constantly strive towards building strong, collaborative teams, and creating an inspiring place to work at. 


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